Select Works

NBA & DETROIT PISTONS

I helped the Detroit Pistons revolutionize fan engagement by leveraging Drop and Instagram Direct Messages to create personalized, immersive experiences.

This campaign boosted the team’s social media engagement by 200%, and the Pistons became the first team ever to use Meta’s new DM feature to connect with fans on a deeper level. A standout moment was a gamified ad campaign during a home game in Paris Fashion Week, adding a unique, exciting dimension to fan interaction.

wingstop

I spearheaded Wingstop’s social media strategy for the House of Flavor event during the Paris Olympics, using Drop to engage the French audience with organic and paid campaigns.

The result: 80,000 subscribers, 70,000 event visitors, and +33,000 followers in just 3 weeks.

Courir

I implemented Drop’s DM-based Friends & Family program for Courir, engaging their 1M followers to boost brand awareness and drive e-commerce growth.

The result: a x20 return on investment, making Courir the first sneaker retailer with a DM-reachable Instagram audience.

30 seconds to mars

For Thirty Seconds To Mars, the Mars Nation program was launched using Drop’s Direct Messaging strategy to offer their global fanbase exclusive content, voice notes from Jared Leto, behind-the-scenes videos, and limited releases. This initiative fostered a deeper fan connection and amplified engagement during their album launch.

3.PARADIS X PARIS SAINT-GERMAIN

To celebrate PSG’s 11th championship title, I partnered with 3.Paradis and used Drop to sell a limited-edition jersey exclusively via Instagram Direct Messages during Paris Fashion Week.

The result: an instant sell-out and over 80,000€ generated through this innovative, personalized fan engagement strategy.

DECATHLON

I led Decathlon’s back-to-school campaign, using a nostalgic strategy to capture the attention of millennials. By blending paid and organic strategies and leveraging DMs, we created meaningful interactions and showcased the collection in a fresh, authentic way.

The result: 80K+ users engaged and an instant sell-out, marking a breakthrough for Decathlon in reaching a younger, more innovative audience.

CANADA GOOSE X KIDSUPER

For the highly anticipated Canada Goose x KidSuper collaboration during January 2023 Paris Fashion Week, I partnered with the Canada Goose team to launch a Drop campaign leveraging Instagram Direct Messages. Users engaged with both organic and paid content to unlock exclusive access directly through their DMs.

NIKE X ALYX STUDIO

I led the Nike x Alyx Studios AF1 Low release using Drop, blending high fashion with exclusive access via Instagram Direct Messaging and Meta CTD Ads.

Working closely with Matthew Williams, we sparked a social buzz that resulted in an instant sell-out and 100K in revenue. Beyond sales, this campaign successfully built the Alyx Circle, creating a lasting community around the brand.

LACOSTE X NOVAK DJOKOVIC

During Roland Garros, I developed an interactive, gamified campaign for Lacoste in partnership with Novak Djokovic. The campaign engaged Novak’s fanbase through a DM quiz about his tennis journey, with fans earning points and a chance to win a final selection. Participants also received personalized voice notes from Novak, enhancing engagement while showcasing Lacoste’s collection in a unique and memorable way.

DIOR BEAUTY

For Dior Beauty USA, I developed a gamified campaign targeting the Gen-Z audience, featuring a personalized tarot reading on Instagram. This innovative approach captivated users, offering a free sample of the new collection. Through an automated conversation, we engaged 128K users, gained new followers, collected valuable data, and delivered exclusive offers.